Notes on Facebook Causes

This is how Facebook defines Causes:


"Causes is an application that enables users to organize themselves into communities of action that support specific issues, campaigns, or non-profit organizations. 


Non-profits can use Causes to spread awareness about their work, recruit new supporters, launch fundraising campaigns, and sponsor petitions. Some large non-profits will launch separate causes for specific campaigns, and non-profits of all sizes will often find that users have already set-up causes in order to organize their Facebook friends to donate to the organization. Feel free to work directly with existing causes or start a new cause. Causes is the most effective organizing tool available to non-profits on Facebook. Since launching in 2006, Causes’ 30 million members have started and joined 150,000 causes, benefiting 32,000 non-profits and raising more than 4 million dollars."


The success and awareness that Facebook Causes brings to certain organizations (non-profits, etc.) is phenomenal. It gives opportunities to bring people together to support the organizations that normally wouldn't have the attention. For any non-profit or organization, recruitment is very important. The more members you have, the more awareness is brought to your cause. I feel that Facebook Causes' goal is totally targeted towards the betterment of organizations.


The fact that you have the freedom to post anything about your organization is key in gaining more members and creating a voice for your organization.